A B O U T US

Nicole Watts Studio works across hospitality, wellness, commercial, and residential environments, focusing on how space performs as much as how it feels.

Each project integrates spatial strategy, material direction, and visual storytelling to create environments that strengthen brand identity, elevate guest experience, and support long-term usability.

The studio’s work is defined by clarity, restraint, and atmosphere—balancing operational function with emotional impact.

Working with developers, operators, and brands from concept through execution, the studio translates vision into cohesive environments shaped by intention, materiality, and spatial coherence.

Founded by Nicole Watts—former Anthropologie Visual Manager and stylist for international campaigns, Times Square billboards, and A-list productions—the studio brings a culturally informed, detail-driven approach to spatial design and storytelling.

The studio’s portfolio includes luxury residential developments such as Waterline Square, The Seymour, Greenwich Lane, 70 Charlton, and One High Line, along with commercial and hospitality projects including the reimagined Rockaway Properties flagship office and guest experience design at The Rockaway Hotel.

Currently accepting select hospitality, wellness, and commercial projects in the Mid-Atlantic and New York regions.